Founder & Designer Daniela Cecilio Neves launched her first brand, Meu Armario, in Sao Paulo in 2002. In 2005 she moved to London to study fashion before pivoting her career towards fashion technology, joining the founding team of the ground-breaking luxury e-commerce platform farfetch.com. Passionate about innovation, she subsequently launched ASAP54 and Fashion Concierge. Her love of creation, innovation and design has always been at the centre of her life.
Rio de Janeiro born Emannuelle Junqueira started her career as
a fashion designer in 1994, rising to become one of the most sought after prêt-à-porter and bridal designers in Brazil, dressing many of the most important names in the culture. Her choice of fabrics, her extraordinary attention to detail combining the
romantic with an edge of rock ‘n’ roll attitude has become her signature – unrivalled in originality and success.
Early on in the Meu Armario’s journey, Daniela contacted Emannuelle looking to work with and learn from her as a source of inspiration. Although they worked together for only short period of time before Daniela moved to London, the experience created a bond that has become a lifelong friendship.
After 20 years Daniela and Emannuelle have reunited at the perfect time in both their journeys to launch ‘THE ESTHE’, a new luxury brand that brings their shared passion for the transformative power of fashion to a new generation of luxury customers. From lingerie to dresses, you can create your own unique story to discover and reveal your light and truth that can come from within.
From Brazil to the world — from us to you. We can’t wait to share this dream.